Kate Saprkatart's profile

CORSETTO. Say NO to social constructs. Packaging

Kate Saprkatart
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advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
In the modern world corsets are not about being thin. Not about appearing sexy. Not about putting up with the society’s norms.
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
It’s about feeling. Feeling gorgeous whatever you wear. Feeling free whether your image corresponds to social norms or not. 
That is what CORSETTO as a brand is about.
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
SAY NO TO GENDER NORMS
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
The project consists of 4 characters wearing corsets, each of them represents fight against a social construct: bodyshaming, gender norms, misogyny and toxic masculinity.
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
SAY NO TO MISOGYNY
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
The sketch-researsh of the types of corsets existing in the modern world and outfits going with them.
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
CORSETTO is
Being instead of pretending
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
CORSETTO is
Knowing you do not need to correct your figure.
It is beautiful as it is.
SAY NO TO BODYSHAMING
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
CORSETTO is
Feeling instead of just appearing.
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
CORSETTO is
Do not thinking about what the society might say. 
SAY NO TO TOXIC MASCULINITY
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
Colour palette research
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
Be whoever you want.
Do whatever you want.
Wear whatever you want.
advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
Do not think about what the society might say.
Do not stop breathing.

advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
SAY NO TO

advertising illustration Character design character illustration gender norms misogyny packaging illustration social project brand identity clothes design
CORSETTO. Say NO to social constructs. Packaging
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Kate Saprkatart's profile

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Kate Saprkatart's profile
Kyiv, Ukraine

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Children's Illustrators of the World

CORSETTO. Say NO to social constructs. Packaging

In the modern world corsets are not about being thin. Not about appearing sexy. Not about putting up with the society’s norms. It’s about feeling Read More

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